Nike Air Jordanare a legend but where did it all begin?
Coming in 1984 to NBA, Michael Jordan was one of the most sought-after players – both by teams and by brands looking to sponsor the next big star! During most of Jordan’s rookie season the Air Jordan 1 was still being developed, so MJ was given the prototype sneaker, the Nike Air Ship. This sneaker was banned by the NBA but Nike decided to embrace the idea instead of fighting it. Creating the infamous myth, Nike promoted the Air Jordan 1 in ’85 on the basis that sneakerheads could cop the sneaks banned by the NBA. To this day, Nike still releases retro versions of Air Jordan 1s in the ‘banned’ colourway.
Over 30 years later and 100 editions of the iconic crep, it remains one of Nike‘s most popular silhouettes and Jordan’s bestselling sneaker, having even inspired the creation of other products such as socks and hats.